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German Corporate Real Estate

We are an investment boutique specialising in corporate and light-industrial real estate and advise investment funds as well as medium-sized entrepreneurs in acquisition and sales processes and implement these holistically for them.

Our concept is based on three building blocks:

In addition to the sale and leaseback of corporate real estate, we generally focus on the purchase and sale of light industrial real estate nationwide.

Management

Managing partner

Alexander Bleul

After studying real estate management, Alexander worked as an analyst for a listed investment company specializing in the purchase of light-industrial properties. During this time, he was responsible for a large number of due diligence reviews and was able to acquire real estate with a volume of approx. EUR 100 million for the company. Alexander has successfully completed numerous sale and leaseback transactions in which he has developed strong expertise in corporate real estate strategy development.

CFO & authorised officer

Philipp Pielmeier

Philipp is responsible for risk management and financial planning at GCRE, in addition to his role as CFO of the Singular Group consultancy. Before joining the international management consultancy, Philipp worked in the construction industry for several years and contributes significantly to the company’s success with his many years of experience. Philipp holds a degree in business administration.

Services

The sale-and-lease-back is a bank-independent financing option for owner-occupiers or investment funds. In doing so, he releases liquidity through the sale of his property and at the same time secures a long-term rental and usage scenario, which he designs according to his requirements through a lease agreement – the seller changes from owner to tenant. This does not result in any changes in his utilisation situation.

Suitable for

Investment funds (private equity funds, family holdings / offices), owner-occupiers / medium-sized entrepreneurs

Best practice for the equity fund

Your fund has purchased a business and thus holds the property as an asset at the same time, which generally results in an increased capital expense. The owner-occupied property merely serves the purpose of a rent-free utilisation.

The Sale-and-Lease-Back of corporate real estate offers the opportunity to release unproductive capital with an attractive arbitrage to the enterprise value.

The marketability as well as the real estate value increase because of the lease contract. At the same time, this is leading to increased interest by real estate investors. In addition, the market value of the property is well above its book value due to the cash flow collateral in the Sale-and-Lease-Back, resulting in additional revenues.

Best practice for the entrepreneur / owner-occupier

You are an entrepreneur and find yourself in a liquidity bottleneck, are planning a partial exit of your company or need growth capital.

The Sale-and-Lease-Back converts hidden reserves into liquidity. In this case, the market value of the property – due to the conclusion of a rental agreement – is far above its book value. The sale-and-lease-back stands out as an efficient value lever to maximize the sale price of the property. 

Investor interest in the property increases due to rent security. You as an entrepreneur or owner-occupier generate fresh capital from the fixed assets and can hand over the management of the property and concentrate on the core business. 

We develop a sales strategy and design the lease agreement together with you in preparation for the Sale-and-Lease-Back process. The goal is to maximize liquidity through the sale of real estate, with a calculable leaseback risk. In doing so, we holistically implement the relevant processes for you.

Light-industrial properties are production and logistics properties and established business parks, some of which are rented to individual or multiple tenants. Due to the heterogeneity of these properties and the lack of transparency on the commercial real estate market, various challenges arise in the valuation approach and a potential sales scenario. The special property conditions should be considered in an opportunity / risk analysis and a sales strategy should be developed based on this.

We support – unlike traditional real estate agents – the sales process holistically. In doing so, we rely on an individual sales strategy.
Starting with the documentation setup and the filling of the data room, we take over the data screening for you from the perspective of investors and offer you proactive optimization approaches for the indicators that influence value. After the value optimization of your property has been successfully completed, we approach our selected investor network with the KPI package and carry out the transaction for you through to the conclusion of the contract.

Asset management plays a central role in optimizing the value of light industrial properties. In practice, however, asset management often becomes pure administration, which may result in decreasing rents and problems with tenants and/or vacancies. An individual value strategy can be a remedy and increase the property’s potential.
We analyze the property conditions and try to identify appreciation potential. In this context, we develop a strategy concept, which we implement for you on request in order to maximise the value of the property.

Evaluation status quo

In real estate appraisal, we generally review the following criteria:

  • Macro and micro location
  • Object condition
  • Existing rental agreements
  • Historic vacancy rates
  • Return on equity and rental income
  • Utilization of the object
  • Investment needs/Capex
  • Requirements
  • Third-party usability

Identification of value levers

We identify possible levers to maximize the value of your property

Derivation of strategic options

We develop strategic options that are tailored to your property

Optimize utilization

We use our GCRE benchmarking tool to optimise your leases

Introduction of alternative utilizations

We cooperate with local business development agencies to optimize usage.

Real estate sales

We use our network to find the right investor for your property

Value Lever

In principle, we assume that a properties character is comparable to a company. There are always options for increasing productivity and improving efficiency.
With this approach, we have developed a benchmarking tool to maximize property value based on different value levers that have varying influence on the value of a property.

Legend

Value Lever

Options

Value lever influence

LOW

HIGH

*Capex responsibility: Landlord bears all costs, Double Net: Landlord bears costs to roof and shed only, Triple Net: Tenant bears all costs

Rent level

  • Identification of potential for rent increases
  • Increase in the initial rental level of new contracts
  • Integration of index clauses
  • CAPEX measures

  • Adjustment of the maintenance clause (landlord, double net, triple net)*.
  • Identification of investment/Capex risks to increase transparency
  • Optimization of current operating costs through targeted investments
  • Lease term

  • Renegotiation of existing leases
  • Renew lease and increase term
  • Extension of the terms of new leases
  • Alternative utilization

  • Development to higher value utilization (e.g. residential, retail)
  • Vacancy reduction
  • Sale of unused land
  • Tenant Mix

  • Diversification of the leasing structure
  • Replace fragile tenancies
  • Needs analysis of the tenant structure to increase satisfaction
  • Tenant incentives

  • Proportionate assumption of costs for value-affecting capex measures
  • Temporary integration of rent-free use
  • Integrate right of first refusal
  • Case studies

    With our management, we can now look back on numerous transactions in the light industrial segment and are aware of the challenges of this complex asset class. In doing so, we draw on a broad network of investors and advisors with whom we carry out our transactions in a well-founded and success-oriented manner.

    Case Study 1 - Sale-and-Lease-Back

    M&A transaction and settlement in sale-and-lease-back

    Assessment of the initial situation

    • Entrepreneur with the intention to sell the company
    • Sales difficulties due to
      > Unstable turnover
      > Low equity ratio
    • Useful area: 13,645 m²

    Identification of value levers

    • Simultaneous sales processing of company and owner-occupied property
    • Lease agreement with long-term term at market rent
    • Attractive rent multiple (~10-x) increases buying interest of real estate investors
    • Optimized use of
      > hidden reserves
      > Loss carryforwards 

    Results

    Selling price: EUR 5,300,000
    Rent: EUR 524,000 p.a.
    EUR/m²: EUR 3.20 p.m.
    Contract period: 10 years + 3 x 3 years

    Sale of company to private equity fund 
    > Increased attractiveness due to lower capital costs                        

    Sale of the property to real estate investor
    > attractive yield (~10%) with long-term lease contract

    Story

    The transaction involved a medium-sized company that has been active in mechanical & plant engineering for several generations. Due to the unforeseeable generation succession, the decision was made to sell the company. In the course of approaching various M&A players, it quickly became clear that the company’s value potential was limited due to the unstable sales volumes and order situation. The approach of selling the company and the owner-occupied property simultaneously increased the investment attractiveness on the part of potential investors. A rental agreement was designed that guarantees the company long-term rental and usage security and is calculable for the buyer in terms of his investment horizon. Through the sale and leaseback, the buyer of the company has been able to reduce its capital commitment. By acquiring the property, the real estate investor can generate an attractive return, which is secured on a sustained basis by the long-term lease agreement.

    Case Study 2 - Sale-and-Lease-Back

    Carve out of a corporate real estate (private equity fund)

    Assessment of the initial situation

    • Private equity fund holds owner-occupied property in portfolio (company multiple = 6.5-x)
    • Real estate in fixed assets with low book value
    • Management effort high (distraction to core business)
    • Effective area: 33,350 m²

    Identification of value levers

    • Convenient sale-and-lease-back conditions due to
      > good property condition
      > sound credit rating
      > favourable transport link
    • Increase of the sales price through
      > Triple-Net maintenance agreement
      > CPI rent indexation
      > Renegotiation and adjustment of third-party leases
    • Good property conditions lead to higher rental multiple

    Results

    Selling price: EUR 17,500,000
    Rent: EUR 1,562,500 p.a.
    EUR/m²: EUR 3.90 p.m.
    Contract period: 7 y. + 2 x 5 y.

    Multiple Arbitrage
    > Company multiple (6.5x) vs. rental multiple (11.2x)

    Sale of the property to real estate investor
    > Attractive yield (~9%) with long-term rental contract 

    Story

    In this case, an investment company sold its corporate property to a real estate investor in a sale and leaseback. In order to generate liquidity for further company acquisitions, a long-term lease agreement was drawn up at standard market conditions. In the value strategy that was developed, various measures were identified and implemented to increase the attractiveness for sale. The sale by way of a sale-and-lease-back enabled the fund to achieve an attractive arbitrage on the enterprise value.

    Case Study 3 - Value Strategy

    Restructuring and sale of a business park

    Assessment of the initial situation

    • Owner with intentions to sell a business park
    • Low property valuation
      > neglected asset management
      > short-term leases
      > relatively high vacancy rate
    • Effective area: 8,170m²

    Identification of value levers

    • Development of a value strategy for the seller
    • Analysis of the property and rental structure
    • Identification of value levers in relation to
      > Rent level
      > Contract terms
      > Vacancy rate
      > Maintenance

    Results

    Selling price: EUR 5,800,000
    Rent: EUR 420,000 p.a.
    WALT: 4.1 years 
    EUR/m²: EUR 4.28 p.m.

    Story

    In course of developing and implementing a value strategy, it was possible to maximise the sales price of a business park.
    The property was characterised by a diversified tenant structure with a total of 29 tenancies and good transport connections. The lease terms were short term due to negligent property management, which had a negative impact on the value of the property.
    Before the sales process was started, a property strategy was developed for the seller in which value-maximizing measures were worked out. In the course of this, various upside potentials were identified with regard to rent increases and contract extensions.
    By implementing the value strategy, rents increased by 14.1% and vacancies were reduced by 7.2%, resulting in an increase in value of approx. 21 %.

    Partner

    Due to the diverse challenges in the service business, put special emphasis on the bundling of competencies. For this reason, we have decided to partner with Singular Group AG, an independent management consultancy that has been successfully advising private equity funds and family offices on their investment decisions nationally and internationally for almost ten years.

    Through the partnership we can deepen our range of services and offer you our consulting services at the highest level.

    Contact

    Address

    German Corporate Real Estate GmbH
    Kaiserstrasse 14a
    80801 Munich

    Phone
    E-mail
    Contact us!
    Imprint

    Imprint

    Imprint

    Information according to § 5 TMG

    German Corporate Real Estate GmbH
    Kaiserstrasse 14a
    80801 Munich

    Commercial register: HRB 263399
    Register court: Local court B Munich

    Represented by:
    Alexander Bleul

    Contact

    Phone: +49 89 20934 750
    Email: info@german-corporate-re.de

    VAT ID

    Sales tax identification number according to § 27 a Umsatzsteuergesetz:
    DE341570081

    Supervisory Authority

    IHK for Munich and Upper Bavaria
    Max-Joseph-Strasse 2
    80333 Munich

    Phone: 089 5116-0
    Fax: 089 5116-1306
    Email: info@muenchen.ihk.de

    Bavarian State Ministry for Economic Affairs, Regional Development and Energy
    www.stmwi.bayern.de

    Editor in charge

    Alexander Bleul
    Kaiserstrasse 14a
    80801 Munich

    EU Dispute Resolution

    The European Commission provides a platform for online dispute resolution (ODR): https://ec.europa.eu/consumers/odr.
    You can find our e-mail address in the imprint above.

    Consumer dispute resolution/universal arbitration board

    We are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

    Liability for contents

    As a service provider we are according to § 7 Abs.1 TMG is responsible for its own contents on these pages according to the general laws. According to §§ 8 to 10 TMG we are not obliged to monitor transmitted or stored information or to investigate circumstances that indicate illegal activity.

    Obligations to remove or block the use of information according to general laws remain unaffected. However, liability in this respect is only possible from the time of knowledge of a concrete infringement. If we become aware of any such infringements, we will remove these contents immediately.

    Liability for links

    Our offer contains links to external websites of third parties, on whose contents we have no influence. Therefore we cannot assume any liability for these external contents. The respective provider or operator of the sites is always responsible for the content of the linked sites. The linked pages were checked for possible legal violations at the time of linking. Illegal contents were not recognizable at the time of linking.

    However, a permanent control of the contents of the linked pages is not reasonable without concrete evidence of a violation of the law. If we become aware of any infringements, we will remove such links immediately.

    Copyright

    The contents and works on these pages created by the site operators are subject to German copyright law. The duplication, processing, distribution and any kind of utilization outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of these pages are only permitted for private, non-commercial use.

    Insofar as the content on this site was not created by the operator, the copyrights of third parties are respected. In particular, third-party content is identified as such. Should you nevertheless become aware of a copyright infringement, we ask you to inform us accordingly. If we become aware of any infringements, we will remove such contents immediately.

    Data protection

    Data protection

    Privacy policy

    1. data protection at a glance

    General information

    The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

    Data collection on this website

    Who is responsible for the data collection on this website?
    The data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the responsible office” in this data protection declaration.
    How do we collect your data?
    On the one hand, your data is collected by you providing it to us. This can be, for example, data that you enter in a contact form. Other data is collected automatically or with your consent by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.
    What do we use your data for?
    Part of the data is collected in order to ensure error-free provision of the website. Other data may be used to analyze your user behavior.
    What rights do you have regarding your data?
    You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have the right to request the rectification or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data in certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time with regard to this and other questions on the subject of data protection.

    Third-party analytics and tools

    When visiting this website, your surfing behaviour can be statistically evaluated. This is done mainly with so-called analysis programs. Detailed information on these analysis programs can be found in the following data protection declaration.

    2. hosting and content delivery networks (CDN)

    External hosting

    This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contractual data, contact data, names, website traffic and other data generated by a website. The hoster is used for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO). Our hoster will only process your data to the extent that this is necessary for the fulfilment of its service obligations and will follow our instructions with regard to this data. We use the following hoster: 1&1 IONOS SE Elgendorfer Str. 57 56410 Montabaur Germany
    Conclusion of a contract on order processing
    In order to ensure data protection-compliant processing, we have concluded an order processing contract with our hoster.

    3 General notes and mandatory information

    Data protection

    The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how this is done and for what purpose. We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

    Note on the responsible body

    The data controller for this website is: German Corporate Real Estate GmbH Kaiserstrasse 14a 80801 Munich Phone: +49 89 20934 750 Email: info@german-corporate-re.de The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

    Storage period

    Unless a more specific storage period has been specified within this data protection declaration, your personal data will remain with us until the purpose for processing the data no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these reasons no longer apply.

    Note on data transfer to the USA

    Among other things, tools from companies based in the USA are integrated on our website. When these tools are active, your personal data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country in the sense of EU data protection law. US companies are obliged to hand over personal data to security authorities without you, the data subject, being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no control over these processing activities.

    Revocation of your consent to data processing

    Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

    Right to object to the collection of data in specific cases and to direct marketing (Art. 21 DSGVO)

    IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) DSGVO). IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).

    Right of appeal to the competent supervisory authority

    In the event of breaches of the GDPR, data subjects shall have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or the place of the alleged breach. The right of appeal shall be without prejudice to any other administrative or judicial remedy.

    Right to data portability

    You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

    SSL or TLS encryption

    This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

    Information, deletion and correction

    Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, the right to correct or delete this data. For this as well as for further questions on the subject of personal data, you can contact us at any time.

    Right to restrict processing

    You have the right to request the restriction of the processing of your personal data. For this purpose you can contact us at any time. The right to restrict processing exists in the following cases:
    • If you dispute the accuracy of the personal data we hold about you, we will usually need time to investigate this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
    • If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of erasure.
    • If we no longer need your personal data, but you need it to exercise, defend or enforce legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.
    • If you wish to lodge an objection pursuant to Art. 21 para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data.
    If you have restricted the processing of your personal data, such data may – apart from being stored – only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

    Objection to advertising e-mails

    The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertising and information materials is hereby contradicted. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

    4. data collection on this website

    Cookies

    Our Internet pages use so-called “cookies”. Cookies are small text files and do not cause any damage to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your terminal device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until they are automatically deleted by your web browser. In some cases, cookies from third-party companies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third party company (e.g. cookies for processing payment services). Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behaviour or to display advertising. Cookies that are necessary to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies, e.g. for the shopping basket function) or to optimise the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 Para. 1 lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies has been requested, the storage of the cookies in question is based exclusively on this consent (Art. 6 para. 1 lit. a DSGVO); consent can be revoked at any time. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. If cookies are used by third parties or for analysis purposes, we will inform you separately within the framework of this data protection declaration and, if necessary, request your consent.

    Cookie consent with Borlabs cookie

    Our website uses the cookie consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser and to document this in accordance with data protection law. The provider of this technology is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg (hereinafter Borlabs). When you enter our website, a Borlabs cookie is stored in your browser to record the consents you have given or the revocation of those consents. This information is not shared with the Borlabs cookie provider. The collected data will be stored until you request us to delete it or until you delete the Borlabs cookie yourself or until the purpose for storing the data no longer applies. Mandatory legal retention periods remain unaffected. Details on Borlabs Cookie data processing can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/. Borlabs cookie consent technology is used to obtain consent for the use of cookies as required by law. The legal basis for this is Art. 6 para. 1 S. 1 lit. c GDPR.

    Server log files

    The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
    • Browser type and browser version
    • operating system used
    • referrer URL
    • Host name of the accessing computer
    • Time of the server request
    • IP address
    This data is not merged with other data sources. The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of his website – for this purpose, the server log files must be recorded.

    Contact form

    If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up enquiries. We do not pass on this data without your consent. The processing of this data is based on Art. 6 para. 1 lit. b DSGVO, insofar as your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6 (1) (f) DSGVO) or on your consent (Art. 6 (1) (a) DSGVO) if this has been requested. The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your inquiry). Mandatory legal provisions – in particular retention periods – remain unaffected.

    Inquiry by e-mail, telephone or fax

    If you contact us by e-mail, telephone or fax, your enquiry including all personal data resulting from it (name, enquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. The processing of this data is based on Art. 6 para. 1 lit. b DSGVO, insofar as your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6 (1) (f) DSGVO) or on your consent (Art. 6 (1) (a) DSGVO) if this has been requested. The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

    5. analysis tools and advertising

    Google Analytics

    This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, duration of visit, operating systems used and origin of the user. This data may be summarized by Google in a profile that is assigned to the respective user or his end device. Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there. The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
    IP anonymization
    We have activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.
    browser plugin
    You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
    Job processing
    We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
    Demographic characteristics in Google Analytics
    This website uses the “demographic characteristics” feature of Google Analytics to display appropriate advertisements to website visitors within the Google advertising network. This allows reports to be generated that include statements about the age, gender and interests of site visitors. This data comes from Google’s interest-based advertising and third-party visitor data. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the point “Objection to data collection”.
    Storage period
    User-level and event-level data stored by Google that is linked to cookies, user identifiers (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 26 months. Details can be found under the following link: https://support.google.com/analytics/answer/7667196?hl=de

    6. plugins and tools

    YouTube with enhanced privacy

    This website embeds videos from YouTube. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. We use YouTube in extended data protection mode. This mode, according to YouTube, causes YouTube to not store information about visitors to this site before they view the video. However, the transfer of data to YouTube partners is not necessarily excluded by the extended data protection mode. So, regardless of whether you watch a video, YouTube connects to the Google DoubleClick network. As soon as you start a YouTube video on this website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account. Furthermore, YouTube may store various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve the user experience, and prevent fraud attempts. If necessary, further data processing operations may be triggered after the start of a YouTube video, over which we have no control. YouTube is used in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent was requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time. For more information about privacy at YouTube, please see their privacy policy at: https://policies.google.com/privacy?hl=de.

    Google Web Fonts

    This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to Google’s servers. This allows Google to know that your IP address has been used to access this website. The use of Google WebFonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on his website. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time. If your browser does not support web fonts, a default font will be used by your computer. For more information about Google Web Fonts, please see https://developers.google.com/fonts/faq and Google’s privacy policy: https://policies.google.com/privacy?hl=de.

    Google Maps

    This site uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent was requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. For more information on how we handle user data, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de.

    7. eCommerce and payment providers

    Processing of data (customer and contract data)

    We collect, process and use personal data only to the extent that they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the performance of a contract or pre-contractual measures. We collect, process and use personal data about the use of this website (usage data) only insofar as this is necessary to enable the user to use the service or to bill the user. The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected. This privacy policy was created with the help of e-recht24.de.